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Last Tuesday night, herald of Hollywood “It-girl” trends, Intuition, hosted—guess it!—a book signing. Between the cutesy stalls filled with billowy, bright smocks and leather riding boots were tables stacked with the debut copies of photographer Nicole Maloney’s RARE. With a foreword by Cindy Crawford and a preface featuring the Alice Walker poem “In Everything I Do,” the aim of the collection of photographs was to uncover some unknown facet of a public or symbolic figure—politician, glitterati, or, say, New York firefighter—by juxtaposing the portrait with an animal. Half an attempt to celebrate personal beauty, especially of the unexpected sort, the other intention of the project was to enlist the aid of recognizable faces on behalf of humanitarian initiatives. All of the royalties from sales of RARE will be donated to the International Rescue Committee. On the night of the book signing, Intuition owner Jaye Hersh chipped in by also donating 25% of the proceeds from all smock and boot purchases to the IRC. A book signing, a charitable cause, and some shopping all in one evening? I don’t see a reason why not.

The trends of Spring 2009 will be volatile: hedge fund short hemlines, color and print mergers, international acquisitions that suggest supply shortage, a newfound appreciation of transparency, and international trading of African tribal and traditional Asian prints. The stuttering economy was the theme of Fashion Group International’s “Fashion 101, Spring 2009” trend report, and for good reason: off the runway, there is no better indicator of what will seize the public spirit.

The fashionistas or, rather, recessionistas, arrived at Saks Fifth Avenue last Thursday night in droves. An assembly of fashion majors and stylist wannabes from FIDM, clothing designers from LA’s fashion district, and industry folks like yours truly nibbled on fashion tidbits the size of the single serving shrimp cocktails and flutes of champagne that circulated. Braving rush hour traffic in Beverly Hills, the most stalwart of the Shopflick crew finished our annual pilgrimage to the oracle of the New York, Milan, London and Paris runways.

What were we told? Here’s the condensed version: to jumpstart the economy, you’ll need–what else?–a jumpsuit, like the Petro Zillia Colcci Denim Jumpsuit. Buckle down on your finances during the on-and-off again peekaboo economy recovery with the Double Buckle Cutout Boots. Just remember there are fringe benefits to a recession, like a sale on this Suede Fringe Passport Bag; and to ensure future financial transparency, become intimate with see-through undergarments like the Elle Macpherson Sheer Contour Underwire Bra and Elle Macpherson Intimates Sheer Ribbons Bikini. Finally, if money worries still have you distressed, it doesn’t hurt to don a cape, but forget the dramatics and go with Raquel Allegra’s Sheer Cape Dress. Spring 2009, Shopflick has you covered.

Appropriately named the House of Petro Zillia, this welcoming space set the scene for a trunk show last Thursday…a house party of sorts. Inside, Nony, the head of household and generous host, introduced company to the guests of honor, designers Massimiliano (Max) Musina and Karen Zambos. Meanwhile, as some patrons (houseguests?) were slipping into Musina belts and Zambos dresses in the back dressing rooms, others gathered in the back patio, sipping cocktails. At one point, Max helped a woman coordinate his belt with a Zambos piece, a fitting summary of the well coordinated event.

Pictured above are Karen (left), Max (center) and Nony (right).

Want to visit the House of Petro Zillia and meet Nony as well? Check out her store (and fun videos!) here.

Hollywood takes its cues from what the hot red carpet celebs are wearing. Stalking them day and nite paparazzi stop at nothing to capture a solitary frame of Christina Aguilera in her newest Louboutin stilettos or Nicole Richie’s Balenciaga flavor of the month. Until recently, rarely did anybody bother to find out who the masterminds are behind these billion-dollar celebrity personas? The magic word is STYLISTS.These image-makers can make or break a celebrity it-girl, helping to catapult a girl-next-door into the girl-everyone-wants-to-dress-like: the Olsen twins, Angelina Jolie, and JLo. Coincidently, all these names can be found on the Margaret Maldonado Agency (MMA) client roster. Maldonado’s latest venture is the launch of clothing line L’Agence (translation: The Agency)–a unique collaboration in which her talented stylists will each guest-design part of the collection, working hand in hand with designers that will help to execute their vision. Ever looked for that perfect-fitting basic tee? Or craved a sick pair of japanese-influenced leather slipper-slides? Stylists Simone Harouche, pictured at left (Christina Aguilera, Nicole Richie) and sisters Maryam and Marjan Malakpour (Heidi Klum, Victoria Beckham, Courtney Cox) are just a few of the iconic style-makers that pitched in so that you can find that perfect fashion staple.And if that weren’t enough fashion fabulosity from Ms. Maldonado, the 43-year old entrepreneur has just also launched Fashionrules!– a fashion trivia board game that doubles as a chic coffee table book perfect for any stylish home. What could be more fun than inviting the girls over for a Sex In The City inspired evening of champagne and Carrie trivia? Look out for more great things from Miss Maldonado and her team of stylists. Shopflick will keep tabs on these rising stars, and the star celebs they outfit.Psst: There is talks of an upcoming reality series based on Maldonado’s Melrose Place fashion agency. Watch out Rachel Zoe!

Believe it or not, even fabulous fashion parties can get old. To change it up, and bring attention to a topic near and dear to everybody’s heart, I come bearing news of Danny Seo’s latest green adventure: a foray into the eco-friendly sleep world. At LA’s designer furniture hub, HD Buttercup, Environmental Lifestyle Expert DANNY SEO showcased his new eco-friendly mattress line, Natural Care. Afterall, as Danny says, we spend 1/3 of our lives sleeping, so why not make it as comfortable and healthy an experience as possible!With this innovative Simmons partnership Danny has given us all another reason to want to hop in bed. Minus the guilty feeling. Replacing the landfill-prone mattresses of yesteryear, Danny’s line melds cutting edge design with earth-friendly materials. (After all Danny was born on Earth Day.) The Green Guru uses latex derived from rubber tree sap (a naturally microbial substance) so you can kiss away dust mites, mold and mildew, and usher in a new era of eco-chic sleep. Check out Danny’s blog to read eco tips from the foremost export on green-ifying your home.

Deborah Samantha’s line of adorable art is adorned with sentimental, sweet phrases and characters, as seen in the example above. She uses organic materials, which give the pieces a raw and warm feeling. Her photographs, which are also available on Shopflick, are equally warm in feeling and beautiful in aesthetic. From her little creature characters, to her more sophisticated works, Deborah Samantha’s art is always charming and unique. Perfect to give to someone special.

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Vicarious vivid vibrant velvet vixen fashion celebrated the election victory at the Paper Magazine party in West Hollywood last night that would get Obama’s style stamp of approval. New trends popped up like velveteen rich flower blossom headbands mixed with hard edge belts and elongating black sleek cut tops.Hipsters united by mixing up doll dresses with dark tights, plaids, leather jackets, boots, boots, and more statement boots to help support fall fashion. We can always count on them for vagabond victorious style.The 70’s even showed up with cord skirts, bell bottom jeans, and dreamy lace tops that would stop a war in it’s W. tracks. Peace and love seemed to be the theme as free drinks were served and warning signs stating “dancing is encouraged” armed the party soldiers.The fashionistas were equipped with festivity assets that let fashion prevail without mavericks killing the style fly buzz. Paper Magazine kept the movement rolling on Friday with their pop-up 24 hour shopping event co-hosted by Converse and Levi’s.

Headgear is not only practical for fall and winter, but a must-have for any girl who is truly dialed in. Forget antiquated notions of old millinery caps—this season’s picks are not plucked from your grandmother’s closet. From French-inspired berets to flapper-era feather adornments, the head accessory of the moment is versatile and varied with a distinctly modern approach.Here are some of our favorite looks fresh off the runways.

Shopflick Editorial Director, Davida Hall talks with Genlux editor and stylist George Bloodwell while sporting her favorite French beret.

At the Lauren Conrad fashion show models flaunt the uptown cocktail cap, a perfect Carrie Bradshaw accessory for a night on the town. At Viridis Luxe, the classic newsboy cap was still goin’ strong. Check out our updated version: the conductor cap.At trendy Venice lounge The Other Room we spotted stylista Michelle Lynch showcasing her new feathered friend. We found you the look for less with a hint more color in peacock.The classic fedora is always an option. Grab one from your boyfriend’s closet or get one to call your own. Add flowers and feathers and go DIY.Get creative with this crystal plumage hair clip. We love this side swept look with a strong focal point: the bigger the better.The low-slung headband. Famous for launching this trend, LC shows us how it’s done. Leather, braided rope, and metallic headbands are my personal fave. Shop the look here.

I posted earlier this month about Shopflick’s day in Venice Beach dressed head to toe in James Perse- but now see for yourself what went down! The final edit is in! Check us out- checking out the new ‘08 collection. The soft, comfy basic are pretty much perfect for any occasion- including the solution to a smart, tasteful gift this holiday. The James Perse Store on Shopflick is loaded with all the goods, so click away!

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It’s gift time! The holidays are upon us, and so is the challenge of finding cool gifts for friends and loved ones. Allow me to introduce you to Desideri Designs…the line of exquisite jewelry that has something for everyone. I’m particularly in love with their rings, which come in many different colors, and are all totally unique and eye catching. Take a look at their Shopflick store to see their complete collection of bracelets, earrings, and necklaces as well. You just may want to sneak in a little purchasefor yourself. Every good gift giver deserves a gift of their own!

Shopflick: Get Swarovski Crystal Mounted Ring - Jewelry yourself!See more of Desideri Design on Shopflick!