ShopFlick

Monah LiMonah LiSF: What does your brand stand for?ML: Romantic, mixed fabric designs, fluid lines, feminine embellishments, richly colored fabric, a mix of textures and loving attention to every seam and detail.SF: What is the inspiration?ML: Fashion trends come and go. My aesthetic is about something deeper. Whatever her body type, her age, or her personal style, when a woman tells me that wearing Monah Li makes her feel sexy, confident and unique, then I know I have done my job. What inspires me is inspiring her.SF: Who are your customers?ML: It is always exciting to know that my romantic designs of distressed rayon, silk and velvet are a favorite of trend setters and celebrities. But as a working mother who lives in the real world, it is just as much a thrill to know that a woman with a job, kids and a carpool loves my clothes as a young Oscar winning actress. I have never wanted to be just about fashion. Whether she is young or old, waif-like or Ruben-esque, living Malibu, in Missouri or Manhattan - the Monah Li Woman is a woman who loves to wear clothes that make her love being a woman.SF: What’s new this season?ML: A) Slipservice- what was once an insider secret, available only to friends- is ready to turn your flea market slip or heirloom night gown into a fabulous and of-the-moment dream-dress? How it works: Send me your favorite vintage slip or nightgown, a picture of you, a quick note to tell me about yourself and how you envision your desired look. I will turn all of this into a stunning, sexy and totally one-of-a-kind Monah Li creation that will forever be in style! B) The Shawl - your new cardigan! C) Necklace ScarvesSF: What items are people responding to most?ML: Slip service, Necklace Scarves and Shawls (worn in place of a cardigan). The big surprise hit is that men are buying my black scarves at Traffic MenSF: Are any celebs wearing your pieces?ML: Yes- including Ashley Simpson, Miley Cirus and Alana Steward.SF: How did you get started in the industry?ML: I studied art and fashion in Vienna. My art professors told me to go into fashion. My fashion professors told me to go into art. After making a stir in German Vogue with a line of clothes made from painted silk, I moved to Los Angeles to attend the Fashion Institute of Design and Merchandising. After a year spent partying hard in LA, I found myself a guest at the California Department of Corrections. On my release, I was shipped back to Vienna, where my father committed me to a mental institution for nine months of drug rehab. There, a funny thing happened. The psychiatrist running my program wanted to be a fashion designer, and he used the recovering addicts as free labor to sew his collection. He eventually was fired, but I loved the set-up. He had hired a really good pattern-maker and a really good tailor, and these women took me under their wing. They taught me couture. I had a new addiction.SF: What is your must-have item?ML: A dress made from your own Vintage slip with a super soft shawl draped over itSF: What are you wearing right now?ML: I am wearing a midnight blue slip dress with short sleeves and tiny buttons down the front with a charcoal shawl that’s embellished with fabric flowers, beads and antique lace trim.SF: Visit Monah Li’s Shopflick Store to see her collection.

Last week I reconnected with friend / Creative Director of the Hale Bob line, Daniel Bohbot.

The Shopflick team made the drive to Vernon, CA- just south of Downtown L.A.- where many fashion companies have their warehouses.

Hale Bob runs all its operations out of the space, something rare and very appealing!

The line is known for eloquently combining silk, with bright patterns and flattering fits.Hale Bob is loved and spotted on celebrities all over Hollywood.

The vast range of personalities wearing the line may seem surprising (Cameron Diaz to Paris Hilton) , but each piece varies drastically- leaving something for everyone.Shopflick Style Scout, Danielle conducted the on-camera interview with Daniel… and it was one of the best interviews I have yet watched. 20 minutes on camera, the questions turned into giggles and soon we all found ourselves rolling on the ground.With no help from us, Danielle & Daniel regained themselves and finished the interview effortlessly.Check back soon for our exclusive Hale Bob interview, but in the meantime check out a few pics from the shoot!*Danielle & Daniel smiling for a pre-interview photo*Mid-interview- D & D enjoying a good laugh

*A few looks from the collection

Miss Misa Jewelry

Miss Misa

SF: What does your brand stand for?

MM: It stands for diversity, and looking at the world from a new perspective. Many of my products incorporate ideas from other cultures, and I think that is important in today’s globalized world. My brand is also based on who I am as a person, and my everyday experiences, including my fashion taste. When I purchase an item, I like it to be high quality, well priced, and a great find, and that is what Miss Misa is all about.SF: What is the inspiration?MM: Miss Misa is influenced by many different things. My latest collection, the Je T’aime Collection, is inspired from French art, which exposes people to a new cultural perspective. However, the next piece coming out, the Emerald Green Owl Ring, is much more inspired from the nature and fauna I saw on my recent trip to Croatia.SF: Who are your customers?MM: I have a wide range of customers. My customers range everywhere from the husband purchasing a necklace for wife for his wedding anniversary, to a bride for her bridesmaids gifts. My collection is diverse with many different styles, so it caters to a very large demographic. I like it because I can make more people happy!SF: What’s new this season?MM: I believe that bold accessories really make the cut. The new Emerald Green Owl ring is an example of that trend. When I wear my new owl ring around town, everyone always asks me where I bought it, for it makes a bold statement that really completes any outfit. With the current economic state, I also think women will be looking for accessories that they can wear for all occasions, so that they can get more out of what they buy, and also get a great deal that they feel happy about. For this season, I’ve really tried to design my new items around that concept, for it is important that people feel great about their purchase and their sense of style.SF: What items are people responding to most?MM: I definitely get many thank you notes regarding the Pink Pansy Necklace. It is such a unique necklace, and looks so great with any outfit. However, the new Emerald Green Owl Ring is currently my best seller, for it is a hip fall accessory and people always love owl jewelry.SF: How did you get started in the industry?I began my business in my dorm room during my freshman year. However, Miss Misa really became my full time business my junior year, when I began designing the Je T’aime line, and really putting my collection out there. I’ve always loved being creative, and Miss Misa is really the creative outlet in my life.

SF: What is your must-have item?MM: Besides for the Emerald Green Owl Ring, I really love the Mary and Madeleine necklace for the Fall. It is a great layer necklace, where there are two necklaces in one! I like to wear it almost every day, especially with fun t shirts and form fitting vests.SF: What are you wearing right now?MM: Mary and Madeleine necklace and the Emerald Green Owl Ring, I’ve been wearing them almost every day!SF: Visit Miss Misa’s Shopflick Store to see more! And check back soon to purchase the Emerald Green Owl Ring on Shopflick.

Suburban RiotNate KoachSF: What does your brand stand for?NK: Endless fun in an otherwise serious world. Organic contemporary-casual for the progressively minded. It’s about putting juxtaposed ideas together to create a fun, topical and mindfully irreverent life.SF: What is the inspiration?NK: Eco friendly casual premium apparel that doesn’t scream green, and retails at a mid price point. We’re inspired by those who lead a progressive lifestyle, and know how take neither themselves, nor their fashion too seriously.SF: Who are your customers?NK: Boutiques across the country. Bloomingdales. People who purchase from us know how to have fun with their wardrobe without being too clownish.SF: What’s new this season?NK: Men & Women’s Organic tees, women’s asymmetrical v-neck tees, men’s and women’s organic lightweight pullovers.SF: What items are people responding to most?NK: Our tees. It’s our bread and butter. I have about 50 of them in my closet… And about 6 pairs of trousers. I think most folks (guys anyway), can roll with a whole closet full of tops and just a few good pairs of pants.SF: Are any celebs wearing your pieces?NK: The cast of It’s Always Sunny in Philadelphia.SF: How did you get started in the industry?NK: We thought long and hard about what industry we had the smallest chance of success, the most competition and the ficklest audience. Answer: fashion. Result: we quit our stable high paying jobs, and went to battle for the hearts and minds of the “cool” crowd.SF: What is your must-have item?NK: Windstorm tee. Available for women by holiday ‘08. I would also say add a circa 1968 pair of Boca Raton inspired holiday trousers, but we don’t make those yet.SF: What are you wearing right now?NK: We wear our tees everyday. I’m wearing one of our first tees because it’s worn in and has some radical stains on it. Given that we’re both male, we only wear the dresses when we’re heading out to the ultimate silverlake hipster parties and we want to make sure we’re keeping it edgy enough.SF: Is there anything else you would like to share with the Shopflick community?NK: If you’re looking for high fashion, don’t come knocking on our door. We are not Karl Lagerfeld minions, we don’t watch Project Runway, and we don’t care about what Gala we’re “seen” at. What folks need for today’s varied fashion trends is a way to create balance for their ensemble. Our pieces offer balance without demanding too much attention.

Lush JewelryBarbara Wheeler

SF: What does your brand stand for?

BW: Style, versatility, affordability, and uniqueness. These are the foundationon which Lush Jewelry was created. And that every woman who wears mydesigns should feel beautiful and empowered, like she can rule the world!SF: What is the inspiration?BW: Inspiration comes from everywhere. Nature, art, architecture, the material,even my daughters curly hair. Sometimes I’ll see something that sparks anidea and it takes many twists and turns until I get the final product. Bythen, it hardly resembles the original but I don’t want it to.SF: Who are your customers?BW: My customer right now is a mom, she’s a fashionista, she’s a celebrity,she’s a rock star, she’s conservative, she’s outgoing, she’s every woman.In the near future she may even be a he, no, she’s not getting a sex change,I am working on a mens collection due out next year!SF: What’s new this season?BW: This season I’m doing a lot of longer necklaces that can be worn long orwrapped up for a layered look. Also, my hammered cuff bracelets are astaple in my fall wardrobe. They’re available in 14k gold filled andsterling silver.SF: What items are people responding to most?BW: My “Good Luck” charm necklace has been a best seller since day one. It’s14k gold filled with a horseshoe, a wishbone, a clover, a sparrow and agarnet. It must really bring good luck because people are still buying it!SF: Any celebs wearing your pieces?BW: Singer Lily Allen bought a pair of my limited edition, brass sword earringswhen she was performing in San Diego. She took them with her on a photoshoot for Elle. In the photo, she has her jewelry box dumped out in frontof her and the earrings made it into the pic! Reality show veteran BrookeThompson aka Pumkin from “Flavor of Love,” “Charm School,” and “I LoveMoney” also owns many of my pieces.SF: How did you get started in the industry?BW: By accident, really. I started designing for myself initially, because Icouldn’t find anything I liked in the stores and what I did find, was tooexpensive. I had a friend who recommended I sell my jewelry on consignment.She suggested a boutique where the owner supported local designers, theowner liked my line and the rest is history! I got into a total of ninestores in the first two months which might be a record but I’m not sure.SF: What is your must have item?BW: My jewlery must have is a good pair of earrings. Right now, I’m wearing theMuse earrings from my fall collection a lot. They’re simple enough towear everyday and elegant enough to dress up any outfit.What are you wearing?BW: Right now, I am wearing my “Rain” hoops in sterling silver and my “Diamond”cuff bracelet, both from the Fall collection. And a long, darkgrey, cotton, empire waist dress.SF: Anything else you’d like to share with the shopflick community?BW: Check out my website www.lushjewelry.com for the entire collection!SF: And, check out Barbara’s Shopflick Store: Lush Jewelry to see her exclusive videos!

EdunBridget Russo

SF: What does your brand stand for?

BR: Edun is a socially responsible clothing brand that seeks to build sustainable trade in developing areas of the word in particular Africa. Through EDUN and our sister company EDUN-LIVE we work on a daily basis towards this goal. EDUN LIVE is the basic tee shirt brand of EDUN that is made 100% in Africa with African cotton.SF: What is the inspiration?BR: The Spring/Summer 2009 collection is a study in the romantic naturalism of the “Origin of the Species” in which EDUN explores the utopian ideal of two cultures merging into one. The romance inherent in European culture is grafted with the vibrancy of tribal Africana - weaving classic fabrics and timeless fits with exotic and striking colors and textures.This season EDUN focuses on an eclectic mix of refined and edgy styles. Romantic French tailoring and casual, yet elegant lightweight fabrics are complimented by the earthy, exotic natural qualities inherent in old Africa. The majesty of the kingdom of Africa is fused with the artfulness of the French.SF: Who are your customers?BR: Our customers are between the ages of 25-40. They are conscious consumers who want to know the story behind the products they buy. At the time they want to look good in their clothes and have a keen sense of style. They are interested in music, fashion and art.

SF: What’s new this season?

BR: This season we are working with some great fabrics, including an organic cotton and tencel, a material made from wood pulp, to create romantic sweaters with peek-a-boo tribal motifs. Silk and satin button up shirts and wrap dresses are accented with zigzag patterns giving an added flare to easy every day pieces.In addition we have incorporated a new Ethiopian open weave fabric into the spring collection, creating free-flowing pieces with a scarf like feeling. The romantic fabric and fits are augmented with edgy shoulder cut out details and lace like patterns.SF: What items are people responding to most?BR: Both programs mentioned above are getting a great response as well as our tee shirt dresses with graphic bold prints and our graphic tee program for men.SF: Are any celebs wearing your pieces?BR: Natalie Portman, Gwenyth Paltrow, Helena Christensen and Christy Turlington are fans. SF: How did you get started in the industry?BR: I began working in PR on the agency side at Ogan / Dallal Associates and then Paul Wilmot Communications. I then went in-house to Diesel as the PR Director and now I am at EDUN.SF: What is your must-have item?BR: That’s tough to say. The organic cotton knitwear program is amazing and the tee shirt dresses are fun and make a bold statement.SF: What are you wearing right now? BR: EDUN sage jeans with vintage sweater - I am now living in London and it’s cold!SF: Is there anything else you would like to share with the Shopflick community?BR: Check out www.edun-live.com____________________________________________________________

Check out Edun’s Collection on Shopbop!

Phyl CoutureJamie Phyl

SF: What does your brand stand for?

JP: Phyl Couture as a brand is feminine, a little flirty and always wearable. It’s pieces you can wear together or mix in with other items in your wardrobe. We pay close attentionto the details in every garment so that each piece is unique on its own.SF: What is the inspiration?JP: My inspiration comes from watching the couture shows on the runway, traveling to interesting places and from past seasons I’ve already designed. It’s important to me to stay true to my customer so when something is working, I like to reinvent it - keeping the same idea but adding something new.SF: Who are your customers?JP: My customer is generally in her 20s, 30s and 40s, but there are many styles that appeal to older and younger women as well. She shops in higher end boutiques where she can find new designers and loves fashion. She knows how to put clothes together in her own way and is always on the lookout for something original that you won’t see everywhere else.SF: What’s new this season?JP: This season I did a very retro collection. I used a heavy weight ponte knit fabric to create dresses, skirts and jackets with oversized fabric covered buttons that are very Jackie O.For next season I actually added pants and shorts to the collection which I’ve never done. I also incorporated a lot of prints which really makes the collection pop.SF: What items are people responding to most?JP: There is a short sleeve ponte dress on the line which is selling like crazy (Briana dress). It’s the kind of dress that is flattering for so many body types and can be worn for so many different things. I think especially now women want items they can get a lot of mileage out of and will last a long time. This dress definitely fits that criterion.SF: Are any celebs wearing your pieces?JP: We’ve been featured in Lucky a few times as well as Daily Candy, WWD, The New York Times, The Philadelphia Inquirer, Venus Zine and more! There will be a lot more features to come, so keep your eye out!

SF: How did you get started in the industry?

P: My grandmother was a fashion designer and my grandfather was a master tailor so I guess it’s in my blood. I went to FIT in New York City to study women’s sportswear and started working at Armani Collezioni when I was 20 years old. After working for a few other companies, I decided to branch out on my own and start Phyl Couture. And I’ve never looked back!SF: What is your must-have item?JP: My must-have item has to be the Gabrielle dress. It hits stores this November for Resort and we’ve already sold a ton. I can’t wait to wear it myself! It’s feminine, a little edgy and can be worn by women of all ages - which is exactly what Phyl Couture is all about.SF: What are you wearing right now?P: Right now I am wearing sweats since I am home sick :(. But last night I was wearing the Dana dress which I love. The straps criss-cross in the back and it has a high belted waist. It’s so comfortable and so cute!F: Is there anything else you would like to share with the Shopflick community?P: Thank you for supporting indie designers and artists! I hope you like the collection! Check out www.phylcouture.com to see more.

iKY ClothingEddie FamSF: What does your brand stand for?EF: Social consciousness, philanthropy, giving back, making a global impact, charity, outreach, freedom, equality, style.SF: What is the inspiration?EF: iKY Clothing is inspired by those that have dedicated their lives to change the world: Mother Teresa, Martin Luther King Jr., Nelson Mandella, Ghandi and even Bono from U2. iKY seeks to utilize the brand equity and its celebrity support as a platform to help make a difference by donating proceeds of sales to local and global causes such as the ONE Campaign, Coptic Orphans, OZ Project, Hoop Dreams Scholarship Fund, and Susan B. Komen. iKY also features a specialty collection for charitable apparel, Noblesse Oblige in which each piece is tailored to a specific charity and some proceeds of all garment sales are donated respectively.SF: Who are your customers?EF: Fashion savvy men and women from ages 18 to 36, socialites, musicians, dj’s, young professionals, college students, athletes, club goers, etc.SF: What’s new this season?EF: “American Dream” tee, v-neck, polo and hoody that has MLK Jr.’s “I have a dream” speech imbedded and embroidered in to the garment, “Freedom and Justice” tee, polo, and thermal that features the United Nations “Declaration of Human Rights” on the back of the garment.SF: What items are people responding to most?EF: Fans and customers are mostly responding to the graphic tees and thermals as well as the woven button downs with embroidery. People are loving the positive messages on some of the pieces such as “Rock Revival” (tribute to the struggling music industry), “In God We Trust”, “Creed”, and “God Save the District” (featuring the Capitol Building in the graphic design).SF: Are any celebs wearing your pieces?EF: Duran Duran, David Archuleta, Flo Rida, Big Boi from Outkast, Ferry Corsten (#5 electronic DJ), Darryl “DMC” Mack of Run DMC, Dr. Drew, Tyrese, Quincy Jones and many more.SF: How did you get started in the industry?EF: My first passion is music. I was working in the music industry with indepent bands, record labels, and concert promoters for several years until one of my best friends from middle school asked me to join his team to start a clothing line based out of Washington, DC. iKY was born in 2004. I have no fashion experience, education or background, however, the transition from music to fashion was organic and made natural sense to me. Both industries go hand and hand. I love what I do. Our goal with iKY is to not just make and sell clothing but to leverage the brand to also provide clothing to those who need it the most.SF: What is your must-have item?EF: For me personally, I have a thing for shoes - especially Pumas, Converse and Adidas. In the iKY collection, my favorites are “3 stars”, “American Dream”, “Creed”, “God Save the District” tees and of course the “Basha” tee and thermal which means “King” in Arabic. I created that as a tribute to my Egyptian culture.SF: What are you wearing right now?EF: True Religion jeans, a t-shirt, and a Red pair of Adidas.SF: Is there anything else you would like to share with the Shopflick community?EF: iKY will be featured in Rockmond Dunbar’s upcoming “Pastor Brown” movie which will debut at the Sundance Film Festival in winter 2009. Also, iKY will host a charity star-studded fashion show in Washington, DC in November 2008. For all details and to preview the collection, visit www.iKYclothing.com

fiftyseven-thirtythreeJames Dawson

SF: What does your brand stand for? / What is the inspiration?

JD: If I’m successful as designer, then my shirts will initiate a dialogue. That’s the main goal. The topic of that dialogue can be varied but that’s the common thread. I work a lot from history. I tend to focus on either events/people that I feel need to be remembered ie. Anna May Wong, the assasination of RFK etc. These designs operate on 2 levels. On a content level there is a small group of people who have very strong attachments to these people/events. On a design level there are people who know nothing about the content and just buy it cuz it looks cool. Let me give you 2 examples. I sold a RFK shirt to a guy who worked for RFK and was at the Ambassador Hotel the night RFK was assassinated, he had a very strong connection to that event. I also sold an Anna May Wong Hoodie to a guy who knew nothing about Anna May Wong. I ran into him a couple of months later and he tells me he was wearing the hoodie in NYC and some guy approach him and started telling him all about Anna May Wong’s life on their train ride. That’s the part about initiating dialogue. Some of our stuff is political, but I wouldn’t say it’s overtly political. I have a shirt of a viet cong woman with a rifle, it’s super popular and I’ve yet to meet anyone offended by it. Personally I think it’s an empowering image, particularly for women. I also use some Japanese images, including one of the War flag of the Imperial Japanese Army combined with image of an innocent schoolgirl. It’s about perspective. We are at War right now, but who defines our enemies? Sixty years ago, the U.S. and Japan were busy trying to annihilate each other, now we are very close allies with a strong admiration for each other. Thirty years ago, an image of a Viet Cong woman with a rifle would cause outrage. Today, our relationship with Vietnam is open and amiable. We should be careful about who we demonize and to what exent. Leaders pit populations against each other by using fear. The fear mongering of the Bush administration lead me to look back at our past enemies to put some perspective on it.SF: Who are your customers?JD: Damn. It’s hard to say. It’s not always who I think it would be. I see people wearing our stuff all the time and I’m like, what the f***? It’s cool to see people who you wouldn’t think would like our stuff wearing it. I saw this lady once, she had to be in her 60’s, wearing one of our hoodies, that was kinda dope. I’ve sold “Let Them Eat Cake” shirts to super conservative looking straight girls. It’s all over the place, so I don’t think I can give you a specific answer. We use some historical images and I think sometimes older people have connections to those people or events. Most younger people are responding to the design and sometimes don’t even know what it represents. However, I suspect sooner or later there will be a dialogue about the shirt and then they’ll know.SF: What’s new this season?JD: The “X-girlfriend” tee, which is a series of appliqued Polaroids of X-girlfriends in various states of undress, each with a brief description of the X and perhaps where the relationship went wrong. The “Just Married” tee, which is an image of 2 girls making out with cans dangling off their legs (like the cans tied to the back of a wedding limousine) and “just married” spray painted above their heads. I designed this shirt in support of gay marriage. I was listening to NPR after the California Supreme Court overturned the ban on gay marriage. There were all these people calling in who were adamantly against it and calling for a constitutional amendment, claiming it desecrated the sanctity of marriage. It’s ridiculous. I just wanted to give people a way to show some positive support. We also introduced the “Japanese Peace Girl” Tee, this is a burnout tee with a hand stenciled image of a Japanese girl throwin up the Peace sign.SF: What items are people responding to most?JD: The X-girlfriend tee gets lots of attention. Keep in mind it has some nudity, so take that for what it’s worth. The Schoolgirl Flag Hoodie is probably our most popular item. We sell out of it all the time. It’s super time consuming to make as each one is hand painted, but I think that’s a part of it’s appeal, what makes it so different.SF: Are any celebs wearing your pieces?JD: We have a bunch of stuff on Battleground Earth, starring Ludacris vs Tommy Lee. It’s on Planet Green TV, I haven’t actually seen it because I don’t have cable but people keep tellin me they’ve seen our shirts on there. Also, we did an Obama shirt that is not part of our line, just a side project to help support Obama. Spike Lee was wearin it at the DNC when he was on CNN.SF: How did you get started in the industry?JD: I worked as a professional photographer for years. I started making shirts for friends, as presents, just to do something that wasn’t photography. I didn’t know how to screenprint so I made stenciled shirts with spray paint. Later, I got access to a screenprinting studio through Hieroglyphics (The Hip Hop Collective). I knew some folks over there because of my photo work. So I taught myself how to screenprint. I started crankin out shirts in excess of my birthday/christmas present needs. They were all in piles in our office. That’s when Lo was like “this is bullshit, you gotta get rid of some of these shirts”. So she signed us up for the Capsule Design Festival in Hayes Valley. We sold most of what we had, and bada bing, we had a company.SF: What is your must-have item?JD: For me personally? I don’t have any must have items. I spend 90% of my time working in t-shirts and old jeans covered in paint. The last thing I actually bought was a tee that says “FEAR IS A LIAR” it’s from unspokn.com. That’s a good shirt.SF: What are you wearing right now?JD: It’s saturday, 10am - I’m still in my underwear.SF: Is there anything else you would like to share with the Shopflick community?JD: Ya, just a piece of advice. If you’re thinkin of going to see a movie, avoid anything starring Keanu Reeves…I’m f***** serious.

SignorelliMeredith GarrettSF: What does your brand stand for?MG: Signorelli’s motto is Quality, Comfort and Character - all the artwork is generated in house and are hand drawn artist originals. The line is produced locally, downtown LA, & 95% of Signorelli’s products have a donation attached.

SF: What is the inspiration?

MG: Our collections are inspired by a cause- whether it’s Omni Peace, The Children’s Health Fund or The Environmental Media Association to name a few. The artwork is not a logo made for the charity, but an inspired design to represent their cause and mission.

SF: Who are your customers?

MG: We have a LARGE age range of customers- anywhere from the older, sophisticated buyer who is looking for a casual, comfy tee- but is not willing to sacrifice the fit & quality. And the younger demographic who is drawn to the celebrity affiliation of the line. I find that all age ranges are interested in the charity aspect of the line- it’s perfect for those looking to do their part. Signorelli makes fashion a great way to contribute and stand for a cause.SF: What’s new this season?MG: October is breast cancer awareness month and Signorelli has designed a collection of breast cancer tees for Susan G. Komen. Denise Richards will proudly host the launch of the line October 15^th, wearing the Signorelli for Susan G. Komen t-shirt. For the Spring 2009 season we have created a shirt for UNICEF’S Tap Project which helps provide clean water to kids around the world.SF: What items are people responding to most?MG: Our basic T is a favorite & a consistent seller because of the great fit and soft fabric. People are responding very well to the breast cancer line, but in general the artwork and charity plays a big role in people’s selection.

SF: Are any celebs wearing your pieces?MG: Nicole Richie is currently helping to raise $400,000 for the Children’s Health fund through the sale of Signorelli’s Children’s Health Fund collection. Country Cox, David Arquette, Lindsay Lohan, Jennifer Aniston and many others have supported our Omni Peace tee. In October Denise Richards will launch the breast cancer collection in stores.SF: How did you get started in the industry?MG: I’ve always had a strong liking for art. One day I was in a coffee shop and found myself moved by the work of a particular artist on display. I ended up buying all the pieces- then finding him to see if I could buy more! I felt the need to do something with his work & we moved forward with making a t-shirt. I then donated a portion of the proceeds back to the charity of his choice, which was the Surfrider Foundation. This was the beginning of Signorelli- now 3 ½ years later we’ve worked with numerous charities.SF: What is your must-have item?MG: Bulky, vintage inspired “Grandma” sweatersSF: What are you wearing right now?MG: My staple- T-shirt & jeans. I find since starting the line I tend to put my fashion time & creative energy on the company. I keep it simple and stay comfortable.SF: Is there anything else you would like to share with the Shopflick community?MG: check out our website www.SignorelliLA.com to learn more about the charities we support!____________________________________________________________Purchase your own Signorelli item & make a contribution to one of the many organizations they help support!